Sheila ShenasI, Principal

Los Angeles

Founder Sheila Shenasi grew up in beautiful Southern California, calling the South Bay coastal communities of Los Angeles her home, where she spent summers days at the beach. She attended the University of California San Diego (UCSD) where she received her Bachelor’s degree in Psychology and minored in Photography.

Upon moving back to Los Angeles after college, she started working at a local commercial design firm, where her love for interior design blossomed. She returned to school for another Bachelor’s in Interior Design then onto the Los Angeles A&D world, never looking back. Initially working for furniture dealers, such as Tangram and Unisource Solutions, she learned about the design and project process which taught her how to work directly with end-users by navigating them thru the contract furniture process while bringing the design firms vision to life. Venturing into business development she successfully established long-term relationships that she still maintains today. Taking a leap of faith, she became a manufacture rep, working with a small local independent rep group for the last five years to grow her relationships and clientele in the Southern California territory. At the same time, Sheila started to volunteer for IIDA Los Angeles City Center on different committees, recently being appointed the Co-Director of the Los Angeles chapter. She is involved in almost all IIDA events in Los Angeles.

In 2019, she went all in, opening a successful woman-owned independent rep group that provides unique product solutions, impeccable customer service, and a fun experience to the Southern California A&D community. Her motto is “Let’s make it work and let’s make it fun!” She can be a valuable product consultant to you and your team. You can reach her here.

Amy Petros

San Diego

Amy Petros experience working within the hospitality market as a manufacturer’s representative. She brings extensive expertise in trade resources as a manufacture rep for Infinity Contract.   She previously honed her skills creating cad drawings, managing trade show exhibits, and ensuring production quality standards were met. Additionally, she remains at the forefront of market trends and competitive products, continuously seeking opportunities to support designers and architects throughout San Diego and Imperial County.

Amy has a strong foundation in arts and design, she holds a bachelor's degree from The Design Institute of San Diego. Her passion for the industry extends to government projects, where she contributed to the development of a LEED-certified building at MCB Camp Pendelton. As a LEED Accredited Professional, she strategically specified products and applied her deep knowledge of sustainable design in the built environment.

Amy remains at the forefront of market trends and competitive products, continuously seeking opportunities to support designers and architects throughout San Diego and Imperial County.

Outside her professional pursuits, Amy is an avid horseback rider and actively involved in the California Dressage Society.  As a proud parent, she enjoys cheering on her children at sporting events. She balances her career with her personal life, maintaining a steadfast commitment to growth, strategy, and excellence in the industry.

Nan Richardson

OrangE County

A third-generation Southern California native, Nan deeply understands the region’s design culture and interior design product sales trends. With a passion for connecting designers, architects, and industry professionals with high-quality products, she excels in building lasting relationships and delivering tailored solutions that enhance spaces.

Based in Orange County, Nan leverages her extensive knowledge and network to drive sales, support creative visions, and stay ahead of market trends. Whether collaborating on luxury hospitality projects, high-end residential spaces, or commercial interiors, she is dedicated to providing top-tier service and expertise.

When she is not working, Nan enjoys kayaking, paddleboarding, or just hanging out at the beach. She also loves spending time with her two granddaughters, golden retriever Dr. Dre, and cat Bella.